Day 6: Cappadocia

Three-forty five in the morning after going to sleep at midnight was not the easiest thing that I have ever done, but I was amazed how easy it was to wake up for the hot air ballooning. I was picked up in front of the hotel at four-ten and headed down to the Cappadocia “International airport???, an empty field just outside of town.

I took a balloon from the Cappadocia Balloon Company; these guys are a well-oiled operation. The cost of the ticket is about $200 and they say that the flight lasts about an hour depending on the wind patterns and where we are able to take off. The launch location is chosen by sending up a black balloon and watching how it floats up into the air. As it floats away it starts moving with the wind in a certain direction and based on their knowledge and experience, they know exactly where they are going to be leaving. It is my experience that they are 100% sure where they are leaving from and 0% on where they are going to land.

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Day 5: Capaddocia

Today started with a cock crowing at sunrise, which just happens to be about 4:45am…a little early, but watching the sunrise was worth the inconvenience. I was able to get back to sleep and then went for a two mile walk at about eight. During the walk I ran into a man who was surrounded by a few puppies, so I just had to go and say hi. I have some pictures that I have posted to http://www.bradslavin.com/photos These guys were so cute. I also saw some village woman getting milk, from the back of a car. This guy was using a Tupperware to scoop and measure the milk from a larger container into their individual jars. I think a gallon is 1 Turkish Lira, about .70 us cents. But gas is about eight bucks per gallon; I heard that it is the second highest price in the world.

Then hopped onto a bus and headed to Goreme, it is a section of town that was a monastery with Churches that are carved into the hills. The interiors of these Churches were individually and uniquely decorated, some were full color frescos and others were just simple outlined icons of apples, crosses and fish. You know that IC (JC) is represented by the fish.

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Day 4: Ankara to Cappadocia

Last nights Uzo / Raki induced stupor shielded me from constant rocking, rolling stops and starts of the train ride. All I needed to fall asleep was about five minutes and some earplugs. Restful sleep lasted for about five hours and the rest was “sleep but yet to dream.??? Fuck this Blackberry, I need shut it off. I have realized that no news is good news and that my need for hyper-attachment is going to be my downfall. Even a little bit of news interpreted the wrong way can keep my mind reeling with “what if??? possibilities. I need to decompress.

The final stop for the train line is Ankara and at 7am sharp the conductor respectfully knocked on the door to let me know that it is almost time to get off, much in the same way that a bartender makes his last call. The journey is almost complete, you know it in your heart, you just need a little reminder that it is now time to return to reality. Or as my dad would say “Get the show on the road.???

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Key insights and notes on 4hww

The key insight is to separate the way you make money from the way you spend your time and more at ryskamp.org | brain | Notes from The 4-hour Workweek

Have you tried outsourcing?

Outsourcing is fascinating. The blog persuades you to try out outsourcing and also get back with personal accounts on the same. Check it out at Vox Pop: Have you tried outsourcing your life? | 43 Folders

Day 3: Instanbul to Ankara

I am writing this after two swigs of the Turkish Uzo that they call Raki and I am also onboard an overnight train to Ankara the capital city of Turkey. Raki is a licorice-flavored liquor that has begun to affect my ability to see clearly. If this is anything like its Greek counterpart, I suspect that I have about thirty minutes of lucidity and a long sleep in my future. My memory of Uzo is based on an experience about five years ago when an evening of Uzo “turns good friends into girl friends.??? Man this stuff is potent.

From memory today was about eight miles of walking and it was stuffed to the hilt with passionate experiences. In no specific order I went to the Ottoman Topkapi Palace, Egyptian Spice Market, a boat ride on the Bosphorus straits and a train ride to Ankara.

The Topkapi Palace tour was nice. Yes you heard me ‘nice’. It was not spectacular nor amazing, it sort of felt like touring the Imperial Palace in Beijing but only not as nice. No, I don’t consider myself jaded, but really how many empty rooms can you look at and try to imagine what life would have been like. There was however one exception to my under whelming enthusiasm trek through the palace, this was the tour of the Haram and the sleeping quarters of the over two hundred concubines that made up the permitted temptation of the Sultan.

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4hww concepts spur another entrepreneural effort

Alan hopes to set up a Yahoo store for niche products and takes inspiration from other success stories driven by 4hww philosophy. He also has a review posted at Tim Ferriss Four Hour Work Week | Internet Marketing Nirvana

Day 2: Istanbul

Its midnight Cinderella and I have just finished my second day in Turkey in the old city of Istanbul. Today was a whirlwind of sight, smell and experiencing. Colors that the Crayola Company has not even invented yet. I started the day sitting at the rooftop restaurant of the Best Western Obelisk hotel in the historic section at 7am, and my skin was itching a little bit, I think that the water has a little more chlorine than I am used to, but as with most things in life, this too shall pass. Breakfast was delightfully shared with a seagull that swooped down to partake in the unprotected cereal of the woman in the table next to me. She said that she did not want to waste the food and she was going to still eat it, I said two little words that changed her mind “bird flu.??? She then went inside and got another bowl.

After the morning call to prayer I went to the Hagia Sophia. The Hagia Sophia is one of the reasons that I choose this trip. In high school AP art history my teacher spoke about this Mosque / Church with such passion that it has been imprinted for almost fifteen years. When I was checking out places to go and I saw the name in print, I just knew I had to fulfill the experience.

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Day 1: Travel and Istanbul

The day before the day of was not quite as busy as I expected, I went to REI and picked up a pair of zippered pants and a hat for the trip. It was their 4th of July sale and there was a crowd of people standing outside the front doors. While I was there I ran into an old friend Sarah that I knew from when she worked at a client of mines offices. That evening I took it easy hand just hung out on the couch with a friend.

I has asked my mom to sew some of the patches that I had collected over the years to my backpack, it ended up being a much larger job than she expected, so mom if you are reading this THANKS a million, the backpack looks great.

The trip started with an American Airlines flight from San Diego to JFK that was fairly uneventful, one thing that really surprised me about the flight was the aloofness of the air staff, I felt like I was in a bus with other passengers just heading to the same destination.

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Peer-to-Peer Lending – An Industry Insight

Peer-to-peer (P2P) lending is a part of the overall social computing activity that is driving the rise in power of consumers on the Internet. This is revealed by the sheer volume of information, opinion and services transmitted directly between ordinary consumers over the internet. For e.g., each day volunteers create close to 10,000 articles for the online encyclopedia Wikipedia.

The timing is right for sites like Zopa and Prosper, which are part of a broader wave of sites aimed at fostering online communities. These companies are challenging the status quo using an online loan marketplace with a social computing twist. These online lending communities can be considered as a combination of eBay and MySpace.com — a place where consumers come together to loan and borrow money from each other.

The principle behind Zopa and Prosper is very similar to local micro-finance companies that operate in Asia and Latin America. Families, neighbors or friends lend amongst themselves to the benefit of the community as the groups are closely knit and trust is not usually an issue. The growth of the Internet, the advancement in verification and credit scoring technology, and changing attitudes to corporate institutions have resulted in viability of this method of lending and borrowing for everyone. Additionally, an increase in individual debt, a low return on savings, and increasing asset prices are also changing consumers’ borrowing and lending behavior thereby creating a favorable environment for alternative investment platforms such as peer-to-peer online lending exchanges.

The success of these web based P2P lending communities can be gauged by the strong growth in their members and loan volume. Zopa has attracted 87,000 members and Prosper currently boast of approximately 100,000 members.

In addition, Zopa won “Internet Innovation of the Year” at the 2006 CNet Technology awards and was named by American magazine Business 2.0 as one of the eleven most disruptive companies in the world.

To read my whole 15 page summary on the Peer-to-Peer lending market you can download the entire document in PDF Format. Peer-to-Peer Lending – An Industry Insight

100 Tips for ECommerce

1. Never leave unanswered emails for more than 48 hours. Better to answer emails in 8 hours.

2. Let the customer see the shipping charge without registering! Preferably on the basket or an easy-to-find ‘shipping charges’ page.

3. Make sure your forms use common names for fields so that they’re recognized by toolbars that have an Auto-fill function.

4. Sites (mainly US!) that have address or phone fields that assume only a US citizen is going to purchase e.g. State fields that only allow a few characters entry. If you’re happy taking money from non-US purchasers, you must go to a tiny bit of effort to accept their address and telephone numbers painlessly. If you’ve got a country drop-down box, please list it in alphabetical order, and don’t put United States at the top.

5. Don’t use standard drop down country forms containing places like North Korea or Bouvet Island (an inhabited speck in the South Atlantic.) and also don’t list known scam destinations as a ship-to.

6. Don’t only accept payment through PayPal. Many people had bad experiences with PayPal and prefer to use alternative, use simpler payment methods.

7. If you only ship to USA or to a limited number of countries say that right off and several times.

8. Make your site incredibly easy to buy from – no registration if possible, live chat, toll free numbers and make it friendly and easy to buy from. One or two click checkout can increase sales conversions.

9. Provide a picture of your office and add it to contact page along with company FAX number on it. Make sure that it is really a picture of YOUR offices, Google maps make finding frauds very easy.

10. Try to put the contact number on every page, knowing how to get in contact with you will help to instill confidence.

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Our little faults

We confess our little faults to persuade people that we have no large ones.

Francois de La Rochefoucauld
French author & moralist (1613 – 1680)

Tim Ferriss’s marketing strategy

Excellent! This is the kind of marketing startegy that can drive products up the charts in little time. Charts detailing the intensity of marketing are also included at Micro Persuasion: The 4-Hour Workweek – Behind the Meme

Web Analytics

When it comes to tracking the activity on your website there are a number of ways to gain insight into the behavior of your visitors. Long gone are the days when simply tracking how many hits you get had any validity. Traffic and hits are just a red herring, they distract you from your goal and the quest for traffic causes bad decisions. You stop focusing on the objective and start looking for hits.

In a previous TechTalk I asked about your web goals? Is it to sell something? To receive email? To start a revolution? Every website should have a defined goal. The goal of Bradslavin.com is to get more subscribers to the newsletter. If it is meaningful to you, probably it can be measured.

The definition of analytics in the business environment is the process of taking the aggregation of data, segregating into measurable sub components, the interpretation and timely reporting of these critical metrics. On the web this critical data includes:

Google Analytics

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Feeling for the day

Live in the moment, this is where creativity is maximized.

Life Changes in the Blink of an Eye

How the world can change in the blink of an eye. I was driving on the 5 North in San Diego on Sunday afternoon after doing a little shopping when I noticed some smoke and sparks coming from a car about six lengths in front of me. After about fifteen seconds the cars engine caught on fire and the person struggled to pull the car over from the middle lanes to the right hand shoulder. I noticed that she pulled over but was still in the car, so I pulled over and started walking towards the car…She was still in the car, her car is on fire but she is just sitting there in shock.


90 Seconds after she pulls over

There was another car that pulled over, a guy in a blue Subaru is walking towards her and he and I are about 150 feet away. We both see that she has opened the car door but has not gotten out yet, there is no doubt in our minds that this car is going to go up in flames. We start yelling at her to get the F-away from the car. We are yelling again to get out and get away from her car.

Fire truck on the scene

After what seems to be an eternity she moves away from the car but is just standing in front of it watching it burn. We yell at her to move away and to come towards us, we have narrowed the gap to about 50 feet. She comes towards us and says that her “fuck’n iPod is in the car??? and that she wants to get it. There is no way that we are going to let her get anywhere near her car again. I noticed that the other guy is calling 911, I know this because he turns to me and yells over the freeway noise “can you believe this shit, it is busy.??? He calls again and I also call, we both get through and tell the CHP where we are and what is going on.


This whole process takes less than ninety seconds but in this time the car has changed from a kitten into a tiger, with the flames lapping the sides of the car and the freeway below it. She is still just rambling about her iPod. I ask her if she is ok? Are you hurt? And she describes her version of what happened.

“I was driving at about 65 when I heard this loud whirring sound like when you have your foot on the gas and the car is in neutral. It was just getting louder and the car was not going any faster, I noticed some smoke coming from the engine and knew I had to get over. I think I remember sparks. I got over as fast as I could and then I heard you guys yelling at me to get out of the car.???

For a while we just stood there, waiting for the fire department to arrive, thinking about how lucky she was to have made it out of the car in one piece. She called her dad who lives out of town, he did not answer. She then called her friend that she was supposed to be picking up a couple freeway exits away so that they could go for a walk near the beach. She was very calm, as if this was happening to someone else. I overheard her phone call when she said, “I am going to be a little late…my car is on fire on the side of the freeway. Yes really! The whole car is on fire. We have called the fire department. Hold on a sec, my battery is dying. I’ll call you back.??? She then tried to call her dad again, voicemail; she left a message.

I am fortunate to have not been involved in too many situations that would be considered emergencies but I know that I have never seen anyone as calm as her. I don’t think she would have cared about the car at all had it not been for her iPod. Talk about being in the moment and not worrying about what could have happened but living the here and the now.

The fire engines are here now, the car is fully engulfed in flames as if a fire-breathing dragon swooped down and had a little fun on the freeway. The guys hooked up their fire hoses and started to douse the car with water, there but have been a fuel leak because as they poured the water on the car the flames spread, and spread fast. The water that was running down the side of the road to the storm drain was on fire and heading towards us. They motioned for us to get out of the way and drive our cars further down the shoulder.

We moved about a hundred feet away and watched as they sprayed foam and water on the charred carcass. Still she was calm. Amazing.



They finally motioned for us to come over to the car, it was hissing and smoking but the flames were out. They told her that everything had been destroyed and they had called for a tow truck to come and haul the car away. She asked one of the fire fighters if her iPod was OK? He just looked at her and politely asked where it was? She responded that it was in the center console; he then leaned into the car and holy crap he pulled out her iPod.

This purple iPod mini was the only thing of color in the car, the headphone had blackened and the plastic of the charger had melted but the fricken iPod turned on. I would have not believed it had I not seen it for myself. Holding that iPod and seeing how happy she was I really got it. I mean I really understood what it is like to be thankful for the little things. Her car was destroyed; she was safe and her iPod made her smile for the first time. Apple should send her some new headsets. This girl really loves her iPod!

The tow truck came and dragged her car onto the flat bed, I dropped her off at her friends office about two miles up the road. She was laughing, her dad had still not called her back and she was clutching her mini as she turned to me and said “Thanks for helping me.??? And then closed the car door.

How your life can change in the blink of an eye

Thought for the Day

Friendship is more important than money.

Web Conversion Ratios

I may be jumping ahead of myself, but this is a really important concept to understand before you invest in your online marketing or new web site. I should be introducing you to Search Engine Optimization before Conversion Ratios but I know that you have heard of SEO but you may not know about converting that traffic into new business. The stated goal of SEO is to drive more qualified traffic to your site. From the site owners perspective the expectation is "more traffic, more sales!" Seems logically right? What if I were to tell you that the volume of traffic is a contributor but is not the major factor when it comes to making sales online?

One of the best keep secrets of online marketing and web sales is that it is your Conversion Ratio is more important the the total number of “hits”. Your conversion ratio is the percentage of visitors who become customers, so if you sell one widget for every 120 visitors to your site. Your conversion ratio will be 100 divided by 120 or 0.83, which means that you are converting 0.83% of your visitors into customers. Unless you are making hundreds of dollars per sale it extremely difficult to make money at a 1% conversion ratio. The web average is about 1% or one sale per every one hundred visitors but if you could improve this to 5% then all of a sudden you are making real money with the same volume of traffic.

Google Analytics

These averages are not very reassuring, but there are meaningful techniques to increase conversions. Most of them are focused around creating a compelling reason for someone to buy from you versus your competition. If you have a qualified buyer at your site (remember SEO is about qualified leads not volume of traffic) then you should be able to successfully convert this traffic

1. Have a trustworthy and credible website: People choose to buy from websites that they trust. Have your contact details displayed on your Contact Us pages.

2. Make sure that your visitor knows what your business does: The instant they land on your website. Create benefit rich headlines that start the sales process.

3. Don’t use copy of your offline promotions:Don’t use copy on your website that you have used in your offline promotions it does not work. Your sales literature will generally not have a call to action and compelling copy for the web.

4. You have 10 seconds to make an impression: Make sure that you have short paragraphs so that people can scan the content, grab their attention by stressing the benefits. What can your product or service do for me right now? Will it make me rich? Will it make me thin? Yes, it really needs to be this simple and quick.

5. Don’t mix technical jargon into your sales efforts: People buy with their hearts and afterwards justify their choice with specifications. Sell to emotions and then provide references to the technical information.

6. Use testimonials: To add credibility to your services. Try scanning the letters and posting links to the actual scans so people know that testimonials are valid.

7. Make it easy to pay: By offering your customers two or three payment options. The credit card is the standard but consider adding PayPal or wire-transfer for larger orders.

These are the basic steps to increase your chances of converting viewers into customers without increasing your traffic. More traffic is good; you just need to know what to do with it when it does arrive.

Next time I will discuss free web site statistics software that will let you track your visitors so that you can track your Current Conversion Ratio. If next week seems too far away, and you want more information let me know.

mini-retirement muses

Interesting thought flow about mini-retirement at Books Insanity Cupcakes: 4-Hour Workweek?

Skyriver’s Backhaul Upgrade

Working at one of the largest Broadband Wireless providers in California is exciting. What is even more exciting at times is seeing your hard work and efforts made public after years of execution.

We have just announced the completion of a huge, I mean really MASSIVE back haul upgrade to the network. I know that in a press release you can only say so much but this is a BIG deal, not just for a company of our size but for any of the competition. This is a leap-frog upgrade that takes Skyriver to the forefront in the space.

Here is the release:

Skyriver Communications Completes Major Upgrade of Backbone Network Infrastructure

SAN DIEGO, June 7 /PRNewswire/ — Skyriver Communications
(http://www.skyriver.net) has successfully completed its high capacity
backhaul upgrade in anticipation of its planned WiMAX rollout.

Through a strategic alliance with a world-class telecommunications
equipment manufacturer Skyriver has upgraded its backbone network utilizing
High Capacity licensed microwave backhaul. This upgrade will allow Skyriver’s
business customers to have on demand access to a High Capacity network with
greater than ever reliability and Quality of Service. President and CEO,
Saeed Khorami answers the question of what this means to Skyriver’s existing
and future customers, “Our customers have come to expect a certain level of
enterprise performance and this latest achievement ensures that we will
continue to deliver on our promise of reliable enterprise-grade service while
leading the way in WiMAX deployment.” Khorami also expresses his excitement
over this new technology as it “puts Skyriver in a great position to offer
fixed WiMAX across its expansive network footprint in California.”

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