List of Homes Destroyed in Rancho Bernardo
**This list was compiled by the Office of Council member Brian Maienschein and is
not an official listing of all structures lost. I will continue to update this list as
more information becomes available.
Aceituna Street:
18494
18525
18607
18647
18667
18687
18707
18736
18787
Agreste:
11691
Aguacate Way:
17867
17887
I found this link to an up to date map of the San Diego Fire
San Diego is on fire, there are eight wild fires that have been burning with zero percent containment for more than twelve hours. I am writing this on my laptop with a Bluetooth connection to the internet from a downtown evacuation site. This was a mandatory evacuation that covered our office and my house.
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There are dozens of people around me who packed their cars earlier this morning with their most prized personal items, documents, family and pets. It seems that most people have been able to get out. I am very thankful that the City of San Diego responded as quickly as it did. |
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While I am sitting here, I am getting calls from clients who are panicked about their servers, data and corporate information. Most of them are out of the direct path of the fires but the concern is universal when it comes to disaster planning.
The disaster recovery plan for our office kicked into effect at about 6:30 this morning. We went through this about three years ago so we were up to date and current on our plan. Our employees knew what to do. But don’t assume that everyone in your office knows what to do in a disaster. For our office we had a conference call at 7 a.m, and we contacted each employee by 7:30 to confirm their status. Our critical business records are in secure fireproof storage and our servers are backed up remotely, so we are 100% covered off site for any system disasters.
We use BackupRight.com Our servers are backed up each night and we could be up in about four hours even if the office burned to the ground.
So about a month ago I ordered a King size memory foam mattress from Costco. I had gone online and read all of the reviews, the overall consensus was that it was the most amazing sleep ever.
The bed was shipped in a box weighing about 150 pounds and after I lugged it up the stairs, the excitement began. The opening of the box and the removal of the mattress is one of the most incredible processes that I have seen.
You cut through a sealed bag and air just wooshes into the bag and the bed starts to expand towards it full size. I let the bed expand for about 96 hours before touching it and other than a hump in the center the bed expanded completely without any inflation issues with the corners. I installed the mattress on a new eastern king size platform. Moving this 150 pounds by yourself is not recommended, but I was able to muscle it into place.
After buying a new set of sheets, I was ready for my first nights sleep on the bed. Climbing onto the mattress was really, I mean REALLY comfortable and it did not take me any time to get used to it. The first nights sleep and honestly every subsequent sleep was unbelievable.
So if the sleep was amazing, why did you return the bed? Honestly thats a touchy subject so I have embedded a Youtube video.
So now that you know sex on a memory foam mattress sucks. If you are in any way athletic or like changing it up the imprints that mold support your body for sleep, screw you up for sex. I liken it to playing tennis on a grass or clay court when you are used to playing on a standard court. Its not better or worse, its still tennis but it is not really played the same way. There would be a huge learning curve and I was just not willing to take the time.
I have read that a number of people are cool with memory foam mattress sex, but I am not one of them. I like a little more support and bounce. Just personal preference.
Sooooooo, I thought that it was going to be a problem to return the mattress – one because it is not “new” and that it weights 150 or so pounds. I know that it came in a small box but once it was inflated, there is just no way for me to get this to my local Costco.
With San Diego burning,
I am reminded of a song by the Housemartins called The Worlds On Fire. Growing up the Housemartins and the Beautiful South were one of my favorite bands of all time.
I had the opportunity to see the Beautiful South about a year ago at the HOB in San Diego.
Now, I was told not to play with fire
I said, look out Church the flames grow higher
I said, watch those flames lick that spire
I said, look our Church the falmes grow higher
{The World’s on Fire}
There’s a curtain closed early in an upstairs room in England
There’s a couple misbehabving when they should’ve been praising Sunday
And there’s a bounce in a walk and the neighbours stop to talk for hours
And when eyebrows are raised at the next song of praise come Monday
{Oh-ho!} What a beautiful morning
{Oh-ho!} What a beautiful day
{Oh-ho!} What a sickening feeling
It took this long to make it, now we’re throwing it away
Now, I was told not to play with fire
I said, look out Church the flames grow higher
I said, watch those flames lick that spire
I said, look our Church the falmes grow higher
{The World’s on Fire}
The world’s on fire!
“it’s the big-picture generalists who will predict, innovate, and rise to power fastest??? Catch this blog at Links for 20 October 2007 | Life Optimizer
The key tips from 4hww available at Our 4-Hour Workweek: 4-Hour Workweek Tips From Tim Ferriss
Its about 3pm on Sunday and I woke up about two hours ago after being out until sunrise. But before I get there lets start at the beginning. Friday night I hosted a dinner party at the house for about twenty-five people; it was a huge success. The party started at about 6:30 and went until just after two.
It was nice to be back in the swing of entertaining again. Last Saturday I had a small party of eight friends for dinner, so I am slowly getting back into it. I get so much energy from planning, cooking and executing. I love the rush of being with other people. Here at the pictures from the YAD Shabbat Connection party at my house.
Lisa told me that I need to stop cleaning up while people are still around, but with the layout of the kitchen its really tough not to do a little cleaning up or else everyone is looking at piles of food and plates after dinner. So Friday was a smashing success. Dalya, Robin and Jason helped to clean up – thank you guys so much. I really appreciate it.
Saturday morning early Brooke called and reminded me that we were hiking Torrey Pines with two of her girlfriends. So 9:30 we met at the Lodge and hiked together for about an hour. I called Robin to see where he was going to be watching the Rugby World Cup 2007 – The Blarney Stone at noon. Perfect, just enough time to get home, shower and head over there.
The place was packed, chock full of Expats from Ireland, England and of course South Africa. The place holds about 90 people and there was this energy in the room the whole time. Perhaps it had something to do with South Africa being in the lead from the beginning but what an experience. Robin is from the UK, so being in a group of South Africans with him cheering for his team is always entertaining. Our Rugby World Cup Blarney Stone pictures.
After the world cup game, I headed home to get ready for one of the biggest blowout Halloween bashes of the year. It was the
SEO, Inc Halloween Bash hosted by Garry the CEO of Seo Inc. The party started at 8pm and I left at just before 6am and there were still people partying when I left. With a clean shaved head, it is amazing the number of great costumes that are available to you. For this party I choose to go as the Devil himself. Red painted skull and attached horns. Man it was fun.
Garry is well known for his Absynth and cigar collection, and believe me he pulled out all the stops. He really knows how to party.
There are firm believers in 4hww and there are those who wonder if its possible. I feel the non-believers do not know the 4hww fully and hence are not motivated. All one needs to do is to get to know the book fully before drawing conclusions.
Reply With Quote
Very informative post on atrracting fans directly at Radiohead, The 4-Hour Work Week and the Importance of Raving Fans | Copyblogger
Okay – So you didn’t have time to follow the guidelines that I have been sending to you all year and now here you are in Q4 of 2007 and you need some MAJOR web traffic. Sales are a little lower than you expected, or you have a new product that everyone should know about; But the lead generation from your website is not converting well and you need more business FAST.
Pay Today – Get Visitors Today
I am not planning on teaching you how to run a Pay-Per-Click campaign, so freshen up on some of the topics that I have already written about at
Google pay per action and web analytics to make sure that you understand what you are doing and how to measure it. Google has a great PPC guide that will help you with getting started.
Drive them to your message
I am however planning on teaching you about a Search Engine Optimization technique called landing pages or in marketing lingo lead capture pages. This is the page that appears when your potential customer clicks on your advertisement or PPC result link. These optimized pages are specifically designed for a call to action, information and converting lookers into buyers. Wikipedia states that there are two types of landing pages “Reference and Transactional.” A reference landing page presents information that would be relevant to the visitor. This could be informational or instructional, but it does not convert visitors.
Focus on the goal
Right now, this is not our goal; our goal is to persuade a visitor to complete a transaction, such as filling out a form or buying the product. This is the stated goal of the transactional landing page. The purpose of the page is conversions and actions. To get people excited about the message and to generate actions and sales. The quality of the page is determined by the conversion ratios of how many people see your page vs. how many visitors complete the desired action.
You may be asking why send visitors to a landing page vs. to my home page? The quick answer is when tied to a keyword appropriate pay-per-click campaign you will be delivering exactly what your prospect is looking for without them having to search your site. You would be amazed at how effective a smart landing page can be in converting even first time views of your site.
What makes a great landing page?
An effective landing page will have a call to action, a description about your product or service and a specific desired result for the page. Remember completing an action is the goal here! So make sure that there is a form to get more information, a link to the e-commerce shopping cart or a “call us right now” action on the page. Without this you are losing the traction of your marketing dollars.
Lead the eyes of the viewers with color, bold fonts and graphics – keep them interested in your message.
Above the Fold – Keep all critical details and call to actions above the fold. The imaginary line on your screen before scrolling down.
Keep Focused – Landing pages are about ONE thing. One product, One Service and One Call to action.
No Clicks – Remove the navigation bar so that they either have to complete the action or go to another page. Don’t let them click navigation and leave your landing page. Once their gone… their gone.
I know of a number of companies that have landing pages within their site structure – www.companyABC.com/special_offer.html and I also know of successful companies that have set up alternate domains to specifically sell their products with landing pages. This would look like www.companyABCpromotion.com , whichever way to do it, remember that landing pages provide the details that you promised in your PPC advertising, and an action. Read the Google Landing Page Guidelines for more information about landing pages.
Let me know if you need any help with landing page creation or some information about PPC management. I know a number of great designers who have been able to create some amazingly high converting pages.
A number of secrets for living in the now compiled under 4hww make it a compelling best seller. Find more such books at Gr8riches – Making Money Online » Blog Archive » The Most Popular Business Books … Tony Coen
Doing the most important things efficiently is what really matters. DoWhat!?: Scorched Oatmeal Life Lesson makes good reading.
Julian found every 4hww concept highly meaningful and has been working his way up in life applying the same. Know more about him at The 4-Hour Workweek — EXCELER8ion | People ARE The Social Media
Favoring agile practices, Chris Spagnuolo says – By constantly reflecting on our practices and adapting them as necessary, we identify our inefficiencies and eliminate them. By the same means we discover our strengths and exploit them to become even more efficient and effective. Read more on Efficiency vs Effectiveness at
Chris Spagnuolo’s GeoScrum! – Effectiveness vs. Efficiency
Email eating up most of your time? Get some smart solutions to deal with emailing bad habits at Process Prodigy » Blog Archive » Workus Interruptus
This blog of Tim Ferriss interviews AJ Jacobs, about his one year of accordance to Biblical living. Ferriss asks good questions and gets detailed, insightful answers at » What Happens When an Agnostic Follows the Bible Literally for One Year?
Like Tim Ferriss questions in his Karmic capitalist blog ” Should I wait until I am rich to give back?”, this blog also asks if changing the world should wait for some day. Answers at » What’s wrong with TODAY? Money.Power.Wisdom: Which Do YOU Want?
The 4hww invariably makes it onto everyones favourite reading list. Yet another listing is at
LinkedIn HFCN Group: Favorite Business Books Readers List
Sex on a Foam Mattress