So you’re LinkedIn – Who Cares!

A client of mine David called me just this week and said “Hey I have just joined LinkedIn.com, I have about a dozen new connections…now what?” And I had absolutely nothing to say to him. No guidance for his next steps, no reassurance that there are untold fortunes in each of those connections. As I though about my experience with the social networking site for business and realized that I have no idea on how to actually use it! So I went online and found a few tips about LinkedIn that all users should really know.

Guy Kawasaki wrote about giving your profile an extreme makeover read it to give yourself a head start on the process of actually using LinkedIn to build your business.

Mr. Kawasaki also posted his ten ways to use the network. My favorites are number 3 and 5, Improve your Google Pagerank and perform blind, “reverse,” and company reference checks.

Then I stumbled on Jill Konrath and her website http://www.SellingtoBigCompanies.com She has an amazing free ebook that really hits the heart of the LinkedIn craze called “Can LinkedIn Increase your sales?” In about fifteen minutes my whole outlook on social networking for business changed.

What I was able to distill is that LinkedIn is your online research library for real work connections. You have to take the conversation ‘off-line’ for it to be effective. E.T Phone Home Spot your target, hone your skills, master your approach and then strike. But when you strike, be like E.T. The Extra Terrestrial and phone home. Leverage the information to lessen the time it takes to get your foot in the door.

‘Increase your visibility. Don’t simply add people to your network. Ask or answer questions on LinkedIn. Make sure your public profile is complete. But most of all recommend people in your network and ask them to recommend YOU! Anytime you do any of the above, LinkedIn posts updates online or in weekly updates to everyone in your network.’

I also found the contrary 3 reasons that LinkedIn won’t help you sell What I have learned about life is that for every great idea there are always 3 good reasons why it won’t work.

View Brad Slavin's profile on LinkedIn

Feel free to add me as a connection. Who knows, maybe I know someone that knows someone that you would really like to be introduced to. You never know.

Go Green in the Office for Earth Day

Happy Earth Day 2008 ! Here are some tips on saving energy in the workplace.

The average desktop computer uses about 120 Watts (the monitor uses 75 Watts, and the CPU uses 45 Watts.) Laptops use considerably less, around 30 Watts total.

A common misconception about power saving is the belief that computers and monitors purchased with the Energy Star logo are already energy efficient. What is really means is that they have built in energy conservation features but your computer cannot take full advantage of these built in energy saving mechanisms until the power management features are enabled and configured. energysavingszzz20060420.gif

Here is my list of top computer energy savings tips:

1. Enable the power management of your monitor. Set your computer to power down your monitor after 15 minutes. Instead of setting up the screen saver to come on, have it shut down your monitor.
2. During lunch, shut your monitor off completely. Have a power lunch, without the power.
3. At the end of the night, shut down your computer, monitor, and personal printer or place them in a standby mode.
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4. Unplug or power down idle computer peripherals like scanners or printers when they’re not in use.
5. Turn off your computer at night and when you are not using it for several hours.
6. New computer consume less power than machines that are just a few years old.
7. If you buy a new computer, consider a laptop. Laptops use only 1/4 the energy.
8. If you buy a new monitor, consider a flat screen. It uses only 1/3 the energy.

To enable power management for your computer check out http://www.climatesaverscomputing.org/learn/power-management-instructions/


In the Office

  • Turn off the lights in rooms that are not in use. Install occupancy sensors or turn off lights when not needed. Occupancy sensors have been shown to save up to 30 percent on lighting costs during normal working hours.
  • Wherever practical, use a task light instead of the overhead lighting.
  • Make sure the office copier is turned off at night.
  • Reprogram the thermostat. Each degree warmer you leave the thermostat in summer, and each degree cooler you set it in the winter can save 6 to 8 percent in energy costs.
  • Look into telecommuting. Every commute not taken saves on money, time and fossil fuel. Plus, studies have found that telecommuting boosts productivity too.

10 Myths of Offshore Software Development

1. I can save 75% of my project costs by offshoring.

While this may be possible in some rare cases, the savings will be more in the 30 – 50% range. Although the hourly rates may drop from $100 – $25 / hour, there will be some additional overhead and travel expenses associated with the project.

2. Cost savings is the driving factor to go offshore.

Cost is certainly a significant factor but not the only factor. The choice of vendors is astounding and you can get access to very specialized resources that may be in short supply in the US. Offshore resources are more than happy to handle tasks such as maintenance, testing, porting, and data conversion which many US developers do not get too excited about. Finally, time zone difference can work to your advantage especially during testing cycles when issues can be fixed overnight. 24-hour shops can also take advantage of these resources for night and weekend application support and system monitoring.

3. Offshoring doesn’t make sense anymore with the falling dollar.

As painful as it is to fork over $20 for a beer in London, we aren’t exactly at the Peso level yet. The Indian Rupee, for example, has appreciated almost 20% against the dollar in the past 2 years. The 20% currency move has not directly translated into a 20% rate increase because most firms price in dollars (for now at least). While they may have moved their rates up slightly, the have also accepted lower margins due to the intense competition among firms.

4. There is a shortage of offshore resources.

India, China, and Russia alone have close to 10 times the population of the US. And the number of engineering graduates they turn out is well more than 10 times ours. When you consider that their domestic markets are small in comparison, there is plenty talent left over to serve multi-nationals and outsourcers. I was in India a few years ago, and the head of HR of the software company I was visiting realized that they needed 20 extra new hires to support the project. They put up a couple of posters at a regional engineering college intending to give aptitude tests to 1000 people, interview 100, and hire 20. Much to their surprise, 5000 people showed up to take the test! It’s worth mentioning that these 5000 people were all graduates of engineering colleges and had to compete with hundreds of thousands of students just to get a coveted engineering program spot. There may be turnover and competition among the best and the brightest but there is certainly not a shortage of talent.

5. I can successfully offshore any project.

False! There are some projects that just don’t fit the offshore model, and project size is the first consideration. As a rule of thumb, don’t consider offshoring any project that is less than 10 man months. Next, remember that anytime you use outside resources you need to spend a sufficient amount of time explaining and documenting exactly what you want. And then you need to explain it again and have them explain it back to you to make sure it’s well understood. All of this requires some additional overhead. I like to describe it as the ratio of explaining to doing. For example, if you are porting a system from one platform to another and need it work the exact same way, the explaining is minimal because you can just point to the existing system and ask for an exact copy. Testing is another good example because you explain the testing criteria up front and execute the tests dozens of time which is again a favorable ratio of explaining to doing.

6. India is the best or only place for offshore development

India comes to the top of the list for many reasons but it’s certainly not the only place. Russia, China, Eastern Europe, Israel, Brazil, and the Philippines all have thriving industries and combine a strong education system with a lower cost of living. There are several factors involved in picking a location including cost, maturity and variety of vendors, time zone, language skills, and the specific needs of the project. The vast majority of business applications move data in and out of a database and, while they require experienced and technical programmers, they do not require a great deal of scientific or mathematical skill. If your project requirements call for heavy use of algorithms, compression, low-level networking protocols, or embedded code, then some of those skills may be more available in Eastern Europe and Israel. In terms of depth and breadth of the market, India certainly comes in first. They have been serving US customers for a very long time; thus the industry and the execution processes are very mature.

7. The language barrier is an issue.

The language barrier is an issue but it can be compensated for. The nature of the project and the communication requirements absolutely should be a factor in selecting a vendor location. For typical business applications, heavier communication is required because the application is automating a business process which will need to be described in detail. In addition, business applications always involve user interfaces and it is difficult to have a conversation about subtle user experience issues with somebody who is not a native speaker. India is actually composed of 28 states and even more languages. When developers from all over the country get together, English is actually their common language. The accent and expressions take getting used to so it is best to have the project manager be accustomed to communication with the vendor personnel. Solid documentation and frequent milestone reviews also help complement the oral communication.

8. All I have to do is write a spec and send it to my developers.

I wish it were that easy. This is the exact reason why most projects fail. While porting and data conversion projects may be exceptions, business application projects require extensive documentation and proactive management. I have personally written specs that I thought were comprehensive enough to speak for themselves. On one of my very first projects I sent my 50 page masterpiece complete with examples, screen shots, logic diagrams, and even a database design and was upset when the development team didn’t start coding the second I sent the email. But when I went overseas and sat down with the team (meaning the developers themselves that would actually be doing the work), I was amazed at how easily two experienced people could interpret the same sentence in radically different ways. A detailed spec is a very necessary first step but it must be followed up by an execution plan that tightly manages progress and ensures that what is being developed matches up well to what the business requires. This is where the real work begins.

9. My data and intellectual property will not be secure.

This fear is not uncommon. The reality, however, is that the biggest threats are internal resources, not vendors. Moreover, a local vendor could just as easily be a security risk. What you have to remember is that a good deal of the firms that are serving US customers are public companies themselves and serve banks, pharmaceutical companies, software development firms, and many others that place a high emphasis on security. Regarding intellectual property concerns, the reality is that customer relationships, goodwill, and stateside business infrastructure represent the true value of a corporation. Even with a fully functioning copy of a piece of software, it would be of little value without the sales, marketing, client services, support, and reputation of the firm behind it. It’s probably hard to find any large software firm that is not doing work offshore. This is not, however, a license to be carefree and to not take the appropriate safeguards; its just that you shouldn’t automatically rule out doing business with a foreign firm for security reasons.

10. Offshore projects have more quality issues.

Since a good number of people attempt the “send the spec over the wall” method, this misperception is not a surprise. But with proper process and controls, there is no reason why offshore developed code should have more quality issues than code developed domestically. In fact, I would argue that the programming discipline is greater in many cases. Coupled with the fact that you can afford more QA resources and the time and effort required to setup automated testing systems, quality may be achieved more easily offshore.

I invited a guest writer Joel Mezistrano from Biltong Global to write a quick list of myths for Offshore Software Development. He is an expert in the field and you can read more about his services at his site.

Chick It Up

As a technologist there is nothing that I hate more than technology when I am having a problem. Specifically I am talking about voice mail and auto-responders from help desk or other impersonal systems. Do you feel that impersonal voice mail and the instant response acknowledging that I have a problem is good enough? Does this really show that you value me as a customer?

Be ETDBW

Some businesses that I have consulted with feel that the instant gratification of these systems is actually disconnecting you from your customers. It is convenience at the expense of real connection. Bottom line, your bottom line will eventually suffer because your connection to the customer is impersonal and automated. Get back to personal and make sure that your company is Easy To Do Business With or ETDBW.

Cost Cutting

I have heard the arguments, the complaints that costs are rising for employees and ‘automation really should be able to handle’ the basic needs of routing calls and auto-responding to customer emails. I agree costs are rising, and so is competition. When times get tougher people want to cut back, my feelings mirror those of Former CEO Jack Miller who founded Quill (Worlds largest stationary store – sold to Staples) who said that he would cut costs as long as it did not impact the quality of his product or his customers experience. So the message is do cut so deep that it impacts who you are to your customers. Turn off lights, stop providing free coffee, do anything before you impact your customers.

Frustration Sets In

Call RubyJust think of the last time you send an email, got the auto-responder saying that your issue would be handled and a few days later you had not heard a thing?! You then pick up the phone and wind up in voice mail routing hell, and you never really get to speak to someone that can answer your questions!
YOUR CUSTOMER ARE LOOKING FOR BUSINESSES that are ETDBW and voice mails, impersonal invoices and blind auto-responders are a sure sign that there is trouble looming. Next time try pressing ‘0’ to see if you actually get a live person.

Get Some Curve Appeal

Fix these issues with a trend that I affectionately call chick it up to give your company some curve appeal. Studies have shown that customers relate well to real people or even the perception of a REAL person helping them who can be accountable is a huge booster in confidence and satisfaction. In your business it does not have to really be an individual but it can be a team, but for heavens sake don’t have your trouble tickets, or invoices signed off:

Thank you,
Support Department or Customer Care or Accounting Group
1-800-555-1212

Think of how much more appealing the same auto-responder would be if it were signed:

Thanks,
Heather
Customer Advocate
Call me at: 800.555.1212 if you need personal attention.

Looking for Heather

When someone calls looking for Heather, tell them that she is on the other line but you would be HAPPY TO PERSONALLY HELP THEM OUT WITH THE ISSUE. At this point reconnect with the customer and find out how you can HELP! Think Customer focus, customer satisfaction. Oh and by the way, customers are more likely to be respond appropriately when they feel that there is a PERSON on the other end of the email and not just some huge company robot that grinds up their requests. Make it personal, chick it up

It’s the phone. Stupid.

Ruby LogoMy other suggestion for voicemail hell is a real live receptionist. Someone that picks up the phone in one or two rings, says hello and asks the customer who they would like to speak with. I know we have moved away from this and no company really wants the overhead of call routing. Having a live person taking that initial call from a customer is priceless in terms of value and costs less than $2.00 per minute to have it handled professionally. A dynamic company called Ruby Receptionistshandles your incoming call routing professionally and with a script that you provide on how to greet and handle your customers as well as how to route your calls.

Better than Machines

Ruby works with organizations to answer and route their phone calls with a live receptionist that picks up in about two rings. You provide a script and an escalation tree heck even if the call gets routed to your support queue or to voicemail, at lease it was picked up by a real live person, who cares.

I have three clients who could not be happier with Ruby, it gives them an edge on the competitors and MOST importantly it gives their customers a friendly voice and a bit of curve appeal.

Give it to me Baby

Give your customers what they want. Your company provides an excellent product with a good value and NOW you can provide that extra personal attention. Start updating your impersonal and automated emails like billing notices, support requests, product auto-responders to have an individual appeal. Then take a look at your voice mail system and make sure that you are ETDBW.