We confess our little faults to persuade people that we have no large ones.
Francois de La Rochefoucauld
French author & moralist (1613 – 1680)
Tim Ferriss’s marketing strategy
Excellent! This is the kind of marketing startegy that can drive products up the charts in little time. Charts detailing the intensity of marketing are also included at Micro Persuasion: The 4-Hour Workweek – Behind the Meme