When it comes to tracking the activity on your website there are a number of ways to gain insight into the behavior of your visitors. Long gone are the days when simply tracking how many hits you get had any validity. Traffic and hits are just a red herring, they distract you from your goal and the quest for traffic causes bad decisions. You stop focusing on the objective and start looking for hits.
In a previous TechTalk I asked about your web goals? Is it to sell something? To receive email? To start a revolution? Every website should have a defined goal. The goal of Bradslavin.com is to get more subscribers to the newsletter. If it is meaningful to you, probably it can be measured.
The definition of analytics in the business environment is the process of taking the aggregation of data, segregating into measurable sub components, the interpretation and timely reporting of these critical metrics. On the web this critical data includes:
