I just finished reading an article that spoke about a Carnegie Mellon University study that showed that people are willing to pay more to buy from an online retailer who makes their privacy policy clear.
The results stated that “people were more likely to buy from online merchants with good privacy policies, as identified by Privacy Finder and were also willing to pay about 60 cents extra on a $15 purchase when buying from a site with a privacy policy they liked” So if you are an E-Tailor, spend a little time on your privacy policy, make it easy to find and you can charge a little more for your product.