For those of you who question if the message is the medium take a look at Montana Meth Project. It has one of the most powerful anti-drug messages that I have ever seen…This is not the old eggs in a frying pan slogan of “this is your brain on drugs, any questions?”.
These images are powerful, potent and really speak with a potent level of authenticity, clarity and honesty. You really need to check them out.
If you have not yet experienced their message – watch each and every one of their Television Ads.
The Montana Meth Project is a large scale prevention program aimed at significantly reducing first-time meth-use through public service messaging, public policy, and community outreach.