The Story of Stuff

Lisa showed this to me a few months ago and it has been drilling my head about consumerism and “stuff” in general. It is certainly worth the few minutes it takes to watch the presentation on the website. It is a provocative tour of our consumer-driven culture.

Take a check it out at The Story of Stuff website.

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LinkedIn.com Milestone

Last night I hit a personal milestone on the social networking site Linkedin. I have 300 business connections and contacts from all over the globe. I have been a member for about 3 years and with my new Online Data Backup venture I hope to get out and meet more people in the upcoming years.

I have written about Linkenin before, So you’re Linkedin. Who cares

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I forgot to vote…

Perhaps it was my lack of desire, perhaps it was the late night of blogging…no matter what the excuse – make sure that you don’t forget to vote.

Watch this video to see how important each and every vote can be.

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Writing a book on Marketing

I have started to write a book.. the working title is the “math of internet marketing.” The intention of the book is to provide a workable framework for businesses to design, optimize and measure the impact of their website using a few simple metrics.

This information is available for free from software like Google Analytics but it is the understanding of how to take ACTION based on the data. I will also be talking about content as king, conversion ratios, landing pages, SEO / SEM, multi-channel marketing and affiliate programs. Other touch points will be viral marketing, video, business referral sites and other ways to keep your brand in front of your prospects. How to select a search marketing company, what to focus on for your brand or market segment and how to provide value to your viewers.

There will be a detailed section on Multi-variant testing and specific calls to action. This is just the tip of the iceberg…I will be keeping everyone in the loop as the triumphs and failures of getting this launched.

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Brad Slavin for President.

I got sent an email from a friend… Talk about 6 Degrees of separation. I always knew that there were other Brad Slavin’s in the world, but its fantastic to see one that is really making a difference.

I wish that this was me! I am in the process of investigating who he is and where he comes from.. Praise the power of social networking.
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