I have started to write a book.. the working title is the “math of internet marketing.” The intention of the book is to provide a workable framework for businesses to design, optimize and measure the impact of their website using a few simple metrics.

This information is available for free from software like Google Analytics but it is the understanding of how to take ACTION based on the data. I will also be talking about content as king, conversion ratios, landing pages, SEO / SEM, multi-channel marketing and affiliate programs. Other touch points will be viral marketing, video, business referral sites and other ways to keep your brand in front of your prospects. How to select a search marketing company, what to focus on for your brand or market segment and how to provide value to your viewers.

There will be a detailed section on Multi-variant testing and specific calls to action. This is just the tip of the iceberg…I will be keeping everyone in the loop as the triumphs and failures of getting this launched.