What the Heck is Google doing? You may have noticed that our favorite search engine Google has a new . That small little icon that you see in your web browser next the the URL or website name.

How many of you noticed? Today I was meeting with David O. at the Starbucks in Del Mar and we must have spent ten minutes on it… Its an OLD looking font, do they want to make people feel like they are a publisher? Why blue? Its not the same feel as their current logotype – what exactly are they doing?

Got to admit, I am sure that it will grow on me, but I am not a fan right now.

It seems that Google is putting more value into its brand, its marketing and its international recognizability. They need to keep up with the other internet giants like Apple with the and Microsoft with the symbol.

Google is a constantly chainging and evolving company and they have relized that when expand into other platforms like Mobile Phones, TV Ads or other media that they will need to have a easy to identify symbol that represents the company.

You can read what Google has to say about their new Icon – http://googleblog.blogspot.com/2008/06/one-fish-two-fish-red-fish-blue-fish.html?

Check out some other favicons at http://www.smashingmagazine.com/2007/01/31/inspire-yourself-50-remarkable-favicons/ or create your own favicon